Electronics giant Samsung has announced the launch of Space Tycoon, a metaverse-based experience built as part of the Roblox world. The gaming metaverse, which is directed to entertain Gen Z users, will feature a world in which Samsung products can be constructed by picking their fundamental components. The experience will also include a shop for buying in-game items.
The virtual world will also offer the opportunity to purchase items for the players’ avatars from a shop. This experience is directed toward a younger audience, which will have the opportunity to learn about the brand and its products.
About Samsung Space Tycoon, Jinsoo Kim, executive vice president at Corporate Design Center in Samsung Electronics, stated:
We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.
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