No one plans an event purely for their satisfaction or enjoyment. Most event organizers want to get as much public and guest attention as possible, and possibly media attention. This can be achieved by using the right marketing strategy.

Event Press Release Distribution & Syndication Services

The Press Release Distribution Service is a platform that allows you to distribute press releases to a large number of media contacts. This is usually a much cheaper option than hiring a PR agency. You will be able to filter media and journalists by category. This is very helpful and will help you target your press release to the people most likely to deliver it.

If you’re into long-term event planning, it can be helpful to create your own media contact list when you have a press release to distribute.

It’s time-consuming, but if you have the time, money, and human resources, start looking online for press contacts you can add to your list.

Event newsletter distribution: Build and create your mailing list. The nice thing about having your list and having it is that you can also add a personal touch to your disclosures. Many journalists will appreciate your direct intervention.

Both PR agencies and distribution platforms will help you reach a large audience. However, the distribution service is just distribution.

Constant contact and follow-up: There are several ways to increase advertising, from official advertising to social media, but one of the most effective is to use a press release distribution service.

Press releases summarize key details of your event (such as purpose and itinerary) to be read by reporters or other key people. In turn, the event press release distribution service places the press release in front of the right people by posting it online on popular websites or by sending it directly to journalists (or both).

Why is it necessary to distribute a press release of the event?

If you’ve never used a press release or distribution service in the past, you might wonder if it’s really necessary. But while you can write your press release and try to send it to the press, you’re at a huge disadvantage. The distribution service already has the right contacts and brings the process to perfection; as a result, you will increase your chances of getting the attention of the right people.

None of this is free, but the service can easily pay for itself by increasing your bottom line. More advertising raises awareness and can increase ticket sales or, better yet, foster valuable partnerships. In addition, press release distribution services are often cheaper than other marketing strategies. An added benefit is that media coverage can increase the credibility of your business or organization.

Use Event PR – Generates Backlinks and Enhances SEO

In some cases, it can even give you backlinks and traffic to improve your site’s SEO. Of course, each type of event has different goals and should use slightly different methods. Depending on the type of event you’re planning, you may want to approach your press release strategy a little differently. But no matter what happens, distribution services can be your secret weapon—here’s how and why.

Although charitable events are not aimed at making a profit, it may be more important for them to maximize ticket sales than for anyone else – the more participants, the more helpful for a good cause. Media coverage of the event may also encourage local businesses or other future partners to contact you and offer future support for your organization.

Conferences and Seminars Press Release

Conferences can be of different types, namely; Symposium, seminar, colloquium, master class, and round table. However, when you are planning a business conference, you usually need a large number of ticket sales to cover the expenses of your guests and speakers. But getting your voice across to the right group of people can be tricky, especially if your conference is about a topic that isn’t of general interest.

Fortunately, press release distribution services can fill this gap. Some events may fail commercially if they don’t attract the desired number of guests, but a networking event can’t work if it doesn’t get enough attendees to make networking possible. Posting a press release and reaching out to as many local publications as possible reduces the likelihood of this happening. Art events are often aimed at niche audiences, but those who are interested are often willing to travel. Thus, reaching out to the right journalists is key to attracting the most dedicated art lovers and making your event a success.