When your business is still in its early phases, you might be able to do a lot by yourself. For example, you could be taking care of marketing, compliance, accountancy, and social media interactions. However, as your business grows and your demand increases, you might need to start relying on a trusted team of professionals.
In this case, it is important to focus on hiring experts and talents that are truly in line with the company’s values, mission, and vision. After all, without their engagement and commitment, it might be harder for you to reach your business goals and lead your company forward.
To make sure your hires are in line with what you are trying to achieve, focus on the hiring process, training, and development opportunities. And, don’t forget that your teams are your most important asset – and they are the first ambassadors of your brand!
Especially during the first years of your business, you will need to be setting standards and creating the right expectations for your audience. Of course, you might be making a promise through your marketing, but the real market positioning will take place once your customers will start using your products and services and interacting with your team.
And, don’t forget that future customers are likely to take reviews and testimonials into consideration when deciding between you and the competition – don’t underestimate the power of your customers’ opinions!
Some tips to protect your reputation include:
Always ask for feedback
Ask your customers to complete surveys
Handle complaints professionally
Invest in a dedicated customer service department
Keep channels of communication open and continue to build relationships
An excellent way to improve your brand reputation and image is to become a thought leader. A thought leader is someone with great expertise who takes on the role of helping others, mentoring, and informing. There are many ways to become a thought leader and gain the respect of competitors, providers of complementary services, and clients.
For example, you could use your website’s blog to create and spread guides and how-to articles. Alternatively, platforms such as YouTube and social media channels can help.
In any case, you might need help to create the right thought leadership strategy and use it to build a solid brand reputation. So, don’t hesitate to hire the right SEO Agency that can help you.
Source : https://www.mikegingerich.com/blog/building-the-right-reputation-for-your-brand/
