eMusic Live and Goldenvoice, a subsidiary of AEG Presents, today announce they will partner to livestream the world’s premier reggae festival, Cali Vibes, from Feb. 4-6, 2022. This inaugural event, based in Long Beach, California, will stream over 50 performances through the weekend with the top reggae acts in the world. To learn more about the festival, visit calivibesfest.com.
The eMusic Live platform, launched in August 2020, is the first-of-its-kind platform for the live music industry to stage virtual concerts that create unique artist-to-fan experiences online and provide the most direct commercial opportunities around live gigs for artists. eMusic Live and Goldenvoice will bring a new level of artist customization to the festival livestream experience, giving artists greater flexibility and control to build the most engaging events for their fans. Each artist will be enabled to fully brand their livestream, as well as offer exclusive online-only festival experiences and swag such as virtual VIP Meet and Greets, digital music, merch, and artist NFTs.
Nic Adler, Vice President Regional Festivals at Goldenvoice, commented on the eMusic Live experience, “We are really excited to be partnering with eMusic Live for the Cali Vibes festival livestream and can’t wait for reggae fans around the world to enjoy not just the show but also the exclusive benefits available to artists from the platform, including more customization and features that bring our virtual fans into the experience, such as NFTs and Meet and Greets.”
“We are delighted to be livestreaming the largest reggae festival in the world and engaging with these high-profile musical acts to attract an international audience for concerts and festivals. The eMusic Live platform is designed to unlock new features and experiences never seen before in a festival livestream, enabling each artist to customize their own experience for the fans,” says Tamir Koch, President, eMusic, Chairman, 7digital.
As the festival’s official partner, all eMusic Live users and new fans can tune in for free by creating an account on the platform at emusiclive.com/CaliVibes/.
About eMusic Live:
In 2020, 7digital and eMusic launched their joint venture, eMusic Live, which has fast become the most advanced commercial live stream platform, offering end-to-end monetization, engagement opportunities, and sponsorship experiences for artists, artist managers and venues around the world.
About Goldenvoice
Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery and Frost Amphitheatre. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 2,000 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada, plus recently added North American tours to their growing list of accomplishments
Source : https://www.newswire.com/news/emusic-live-to-exclusively-livestream-2022-california-vibrations-music-21619499
