A lot of companies focus on optimizing their service pages, product pages, and content. However, they neglect to use the same strategies for their homepages. Yet this is often the page people will land on first. As such, you should put plenty of effort into getting it right.
One of the things that makes a great homepage is ensuring that it’s as easy as possible for people to take the next step. You can do this by providing a sophisticated search tool, and using strong calls-to-action. Also, consider how to make it easier for people to contact you with questions or concerns.
For inspiration, let’s take a look at a website that has done a great job of optimizing its homepage to easily move people through its sales funnel.
Helix Hearing Care provides hearing aids, as well as care and support for hearing-impaired people. On their website, you immediately see how they make it easy for visitors to take the next step with them. At the top of their homepage, you’ll find that they have included three separate calls-to-action (CTAs). One for people who want to take an online hearing test. The second for people who want to call the company. And, finally, one is for those who are ready to book an appointment.
This makes it very easy for people to know what the next course of action is when they get to their site. For instance, if you’re a new visitor, you’ll know that you need to take a hearing test. However, if you’ve already done this, you could decide to take the next step. This may be calling the company for more information, or booking an appointment straight away.
They also have a search tool that allows people to find different parts of their website using specific words or phrases. This is a great example of an optimized homepage. They’ve focused on doing as many things as possible to ensure a visitor isn’t lost on their site.
To do something similar for your website, you could have a section on your homepage where you outline the various steps that can help visitors achieve their desired results, from start to finish. You should also include different contact options. Adding a phone number, email address, or even a live chat messaging solution for people to use if they need clarification or information.
To turn website visitors into leads — and ultimately make sales — you’ll want to harness the power of strong calls-to-action. A website CTA is a prompt that encourages visitors to complete a specific action.
To ensure you’re creating effective CTAs, try to use strong verbs that give a command. Verbs like “get” “subscribe”, or “submit” usually work very well. This is because they tell people the exact action you want them to take.
You should also be using your CTAs to create a feeling of missing out (FOMO) in the people who read them. One way to trigger FOMO is by setting a time limit for your offers. So, for example, you could say the deadline to get a particular product or service is in 12 hours. This motivates more people to buy since they wouldn’t want to miss out on the opportunity when the deadline closes.
Lastly, try to ensure that your CTAs stand out by using bright and noticeable colors for your CTA buttons. This means the colors you pick for your CTAs should contrast with the background color of your site. You want to ensure visitors won’t miss them while scrolling.
To give you some inspiration, check out how FreshBooks creates and uses strong CTAs on their website.
Source : https://www.mikegingerich.com/blog/6-tactics-that-will-help-you-turn-more-of-your-business-leads-into-sales/
