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Post Views: 295 Losing sales opportunities is never something you wish to do. Still, it’s something all businesses will inevitably have to deal with all the time. Ideally, you’d have a 100% lead conversion rate, turning all of your leads into sales. Unfortunately, this is unlikely to ever happen. No matter how good your conversion…
Post Views: 287 Business-to-business (B2B) marketing pertains to the product or service to other organizations and businesses. It is distinct from business-to-customers (B2C) marketing that is oriented toward retail consumers. B2B clients, such as stakeholders, consider the return on investment (ROI) as an important consideration. For this reason, the manner B2B companies promote their products…
Post Views: 236 Caroline Steele, a South Texas resident with a love of travel and writing, completed her new book “Autumn Festival”: a delightful tale of tradition, childlike curiosity and excitement. Steele shares, “The days were getting shorter and the nights cooler; the moon a little fuller and brighter each night. It would soon be…
Post Views: 208 A high-risk business is a company that deals in products and services that are designated as high-risk, or a company that has the maximum risk of financial failure. Several other factors can influence this high-risk designation. Such as a high probability of chargebacks or industries with expensive goods, including jewelry and antiques….
Post Views: 196 Fulton Books author Mariano F. Scandizzo, CFA, CQF, a Chartered Financial Analyst with a BS in Economics and Postgraduate in Finance under his belt, has completed his most recent book “Data Analysis for Corporate Finance”: a highly informative piece on tools that Scandizzo has researched, crafted, and implemented throughout his professional career….
Post Views: 280 Digital transformations can be even more difficult to achieve than the traditional kind but there are certain keys that lead to success. Companies that do achieve success point to several keys they use to improve their chances. For example, the organizations more likely to succeed use technologies, such as AI and the…
Post Views: 258 Patty L. Young, a proud family matriarch and church minister, has completed her new book, “Worship: Our Expression of Love”: a spiritual guide to understanding praise and worship. Young shares, “We hear the words praise and worship all the time in the church world, but exactly what does that mean? It may…
Post Views: 236 Every customer is a unique human being nurtured by tender loving care and strengthened by experiences. While a consumer probably has made poor buying decisions in the past, it doesn’t mean they’re not learning from their mistakes. As a customer gains new experiences from different brands, their choices become wider and better….
Post Views: 327 SkyWatch, a Kitchener-based SpaceTech company, today announced the appointment of David Proulx as Chief Product Officer. Proulx joins SkyWatch at an exciting time for the company, following a period of significant growth, including a $17.2M USD Series B round of financing, completed in June 2021. Proulx brings more than 20 years of…
Post Views: 212 As more brands look to widen their reach and target customers on the move, SMS is increasingly becoming a vital part of effective multi-channel marketing. SMS marketing software allows you to plan and implement SMS marketing campaigns. This software lets you send timely, personalized SMS notifications to your customers, boosting engagement and…
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